The 4 “P”s In Persuasion

Persuasion Is A Skill

Persuasion can help you get what you want quickly. Persuasion may determine your success or failure. It can guarantee your work progresses, and lets you play to your maximum extent from other skills.

Your persuasiveness will allow you to get the support and respect from customers, bosses, colleagues, colleagues and friends. By convincing others to do what you want them to do, you can become the most important person in your circle.

Fortunately, persuasion is a skill. Like riding a bike, you can learn by learning and practising. Your task is to be very good at influencing and motivating others – to support you, to help you, and then to achieve your goal, to solve your problem.

The 4 “P”s In Action

Here are the four “P”s that can help you improve the ability to convince others, both from the work point of view, or from the perspective of life. They are namely power, positioning, performance, and politeness. They are all based on perception.

First “P”: Power

The greater the power and influence a person perceives you have, the greater the likelihood that the person will be persuaded to do what you ask him to do, whether or not it really exists.

For example, if you look like a high-level executive, or a rich man, people are likely to be willing to help or serve you; if you look like a bottom-level employee, then you may not have such good luck.

Second “P”: Positioning

This refers to how others think about you and talk about you behind your back. Your position in people’s minds largely determines how you can influence them. In everything you do involving other people, you are shaping and influencing their perceptions of you, and your positioning in their minds.

Think about how to change your words and deeds, so that people are more willing to accept your request to help you achieve your goal.

Third “P”: Performance

This refers to your ability, expertise and professionalism in your field. A highly respected veteran is more persuasive and influential than a person who produces mediocre results.

How people evaluate and perceive you is largely influenced by how they perceive your performance. You should commit to being the best in your field. Sometimes, your reputation in an industry is so strong that reputation alone can make you very persuasive in your interactions with people around you. They will accept your suggestions, be open to your influence, and accede  to your requests.

Fourth “P”: Politeness

People do things for two reasons: they want to do, or they have to do. When you treat people with kindness, courtesy, and respect, people will want to do things for you. They will voluntarily help you solve your problems, and to help you achieve your goals.

Being nice to other people satisfies one of the deepest of all subconscious needs – the need to feel important and respected. Whenever you communicate this in your conversations, your attitudes, and your actions, others can easily be persuaded and influenced to do whatever you want them to do. The more people like you, the more open they are to being influenced by you.

His Perception Is Her Reality

Perception is everything. A person’s perception is another person’s reality. People respond to their own perceptions of you. If you change their perceptions of you, you change what they think and feel about you, and change what they can do for you.

You can also become a persuasive expert. As long as you remember that there are only two ways to get what you want: To complete everything yourself, or by leveraging on others’ help to complete the task.

Your ability to communicate, persuade, negotiate, influence, delegate, and interact effectively will allow you to leverage your efforts, knowledge, and financial resources to achieve your influence. Once you have grasped the power of persuasion, you can become the most powerful and influential person in your circle.

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